How many Clients is Your Picture Worth?
Thursday, June 21, 2018
by: Ira Feinstein, MFA

Section: Professional Develpment




If it's true that a picture is worth a thousand words, how many new clients might you get by adding your headshot to your public listing?

What does the public see when they click on your name in our practitioner search function? If they don't see your picture, you may be losing clients! Why? Pictures increase conversion rates. So, even if you have a lovely website (and we know you do!), you need to give someone a reason to click on it, and your face is just the thing to do it. Studies have shown that headshots increase a viewers feeling of empathy, making them feel safe, open, and curious about your practice. And for those of you who prefer to remain like the headless horseman online, you're in luck. Studies show that any image can increase a viewers sense of trust, so consider including a picture of something relevant to your practice.


Not sure how to add a headshot to your listing?


Follow these steps:

1. Log in to the public website.
2. Under "User Menu," click on "My Profile."
3. Click on "Edit My Photo."
4. Add or edit your photo.


The entire process should take no more than 5 minutes. If you have any problems, please contact Ira at ira.feinstein@feldenkraisguild.com.
 
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